If you're looking for a good way to help out with the crisis in Pakistani Kashmir - and pretty much anywhere else, for that matter - here's a good website:
www.wfp.org
It's the United Nation's World Food Programme. They make donating really simple, and 90% of all donations go directly to those who need it.
I donated to the School Food program, which encourages families in impoverished areas to send their children to school by giving the children a free meal every day, and in some schools families can even earn take-home rations in exchange for sending their children to school regularly. It's meant to soften the blow of losing the children as sources of additional income. I think it's fabulous.